Totally swiping this from Salon... but I'm fascinated...

[eregyrn]

So, weeks ago, we all remember when Dove's "real" models made such a splash, and that was cool, although one's glee was somewhat tempered by the contradiction inherent in what they were being used to sell.

Now Dove can move over for Nike, apparently.

Salon's article today on this new ad campaign points out that the nice thing about the Nike ads is that they aren't selling anything in particular, just the Nike brand and slogan ("just") -- and certainly nothing that contradicts the use of the models or the sentiments described in the (sometimes head-scratching, but kind of charming) ad-copy.

See for yourself:

http://nikewomen.nike.com/nikewomen/us/v2/media/swf/wkcampaign/butt_800x600.jpg
http://nikewomen.nike.com/nikewomen/us/v2/media/swf/wkcampaign/thighs_1024x768.jpg
http://nikewomen.nike.com/nikewomen/us/v2/media/swf/wkcampaign/legs_1024x768.jpg
http://nikewomen.nike.com/nikewomen/us/v2/media/swf/wkcampaign/knees_1024x768.jpg
http://nikewomen.nike.com/nikewomen/us/v2/media/swf/wkcampaign/hips_800x600.jpg
http://nikewomen.nike.com/nikewomen/us/v2/media/swf/wkcampaign/shoulders_800x600.jpg

You know, honestly -- the hips one is something I could see putting up on my wall.

Comments

[telepresence.livejournal.com]

Have you seen the little movie clips?

[cofax7]

Oh, I like those.